: Technology Entrepreneurship & Innovation Core Courses
T he following slides describe the syllabus of the CORE course of a Masters Discipline in Technology Entrepreneurship & Innovation. With the Start(up) assessment certain pieces of this course might be recommended. The course will also be held regularly in VentureBator locations (attendees 20-30).
1. Technology Entrepreneurship & Innovation Core Courses
T his module is the core piece of a Master’s discipline in Technology Entrepreneurship & Innovation offered in a number of Universities in Europe. The course was built by Prof. Dr. Mark Harris based on course materials and books from several Professors of UC Berkeley CA, adding though many aspects and concepts that are default for the "Bay Area", but predominantly missing in Europe. The master's degree program in Technology Entrepreneurship and Innovation aims to provide additional, interdisciplinary training of specialists with bachelor or master degree in related technical specialties. It extends students' knowledge in the field of common management and entrepreneurship and in particular international standards and trains for starting a business in a technology field, provides strategies for introducing new high tech products into the market, teaches the management of the innovation process and knowledge transfer, provides strategies for sustainable development and growth. The students who complete the program may become entrepreneurs (company external) or intrapreneurs (company internal) with deep analytical knowledge and skills in management and innovation transfer of high-tech intellectual property. The students will be provided with a good base for research and PhD work concerning management, technology transfer and innovation in high-tech area’s.
T his course has been put together to provide students with a high-level overview of Entrepreneurship. You cannot teach someone to be an entrepreneur, but you can teach the skills needed to become one. This course is for both aspiring entrepreneurs as well as those simply interested in learning more about the field. It aims to inspire you and give you a perspective on what life as an entrepreneur is like. If you hope to start a company this course will help to prepare to fully-utilize the resources available and maximize your potential for success. The course also provides students perspectives by prominent entrepreneurs from organizations at various stages of development and representing a broad range of industries and topics. Entrepreneurs speak on how they created their organizations and the lessons they learned. A major element is also creating, preparing and presenting a business plan based on a technical innovation. Participating in a business plan competition is another program element. The modules are always a lively mix of theory, insights into industry examples and personal practice of the content. At the end of this lecture series you will have a broad understanding of entrepreneurship and how entrepreneurship may become your career of choice !
Part 1 – The Concepts of Entrepreneurship and Technology EntrepreneurshipTechnology Entrepreneurship is filling a gap in entrepreneurship education. While students of business schools are educated in the principles of entrepreneurship, this is not so for the technical disciplines. Yet, the technical disciplines are where most innovation happens. Students creating new companies out of technical innovations were previously amateur entrepreneurs (lacking formal training). This module is focused on filling this gap and to create professional entrepreneurs.
Part 2 – Markets & CustomersIt is the technical students that typically innovate and during a very fragile phase are running the new venture, but with a very limited understanding of markets and customers. They assume that a "cool" technological innovation will sell itself. Many examples out of the ".com era" show that in most cases the technical students were unable to address market and customer needs and thus failed.
Part 3 – Innovation and Innovation ManagementThis module discusses the different concepts of closed and open innovation, where they have been successful and where they have failed and why. It discusses the innovator’s dilemma in managing sustainable innovations within a company and what effect disruptive technologies may have. It discusses technology "S" curves and potential strategies around innovating from inside and acquiring from outside. At the end it focuses on the dangers but also opportunities of globalization on entrepreneurship.
- The Entrepreneurial Process
- The four Phases of Entrepreneurial Ventures
- The Value of Failure
- The Business Plan
- Venture & Growth Capital
- The Four Steps to the Epiphany(I)
- Crossing the Chasm
- The FourSteps to the Epiphany(II)
- Customer Discovery, Customer Validation, Customer Creation, Company Building
- Presenting for Success
- Open Innovation
- The Innovator’s Dilema
- Sustainable and Disruptive Technologies
- Technology "S" curves
- Venture Capital and Private Equity
- Value, Risk and Return in Private Equity
- Entrepreneurship and Globalization